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Who to be interviewed? (master list)

1. professors at HKU whose expertise is government elections? someone from the politics department? someone from the public administration department?

HKU (responsible by Sam)

    CU (responsible by Alison)

    City U

    Lingnan U
    • Li Pang Kwong - has done research in voting behavior & elections, hk politics, politics of budgeting, etc

    2. district councilors (to let them comment on government's efforts)
    - I've already interviewed Mr. Stephen Chan, district councilor of Central/Western District for previous assignment. He has criticized the government for not doing enough.

    3. someone from the government/election committee responsible for election promotions?

    Registration and Electoral Office

    - Miss Connie Wong, Principal Information Officer, Media Relations Unit She deals with news and publicity activities. (her office tel no.: 28277637)
    - Ms. Cindy Kong (Deputy Chief Electoral Officer) - tel: 2827 7139
    Deals with adminstrative matters, financial management and provision of resources in the department.


    4. politics experts/critics?


    5. ordinary voters (whether they notice government efforts)


    6. Others
    - Mr. Yim Kai Ming (chairman of Hong Kong Institute of Marketing and an advertising expert). He has written articles analyzing the government advertisements of DC election before. Perhaps he can make comments about publicity work of the government in this year too? (I've already known him during a previous interview in my internship!)

    Government Efforts (research):

    government effort 1:


    organizing a "DC Election Opening Ceremony" on September 2007 at Kowloon Park, Tsim Sha Tsui

    the host:
    政制及內地事務局局長林瑞麟
    選舉管理委員會主席彭鍵基法官
    民政事務總署署長陳甘美華

    the election ambassadors: 黃耀明&容祖兒

    view the whole opening ceremony via RTHK here


    government effort 2:

    produce some short promotional videos for broadcasting purposes, using celebrities such as DoDo Cheng.
    Video 1 Video 2


    government effort 3 (in the past):

    host a photo-taking competition with the theme of DC Election in 1999. View press release here.

    government effort 4:
    set up a DC election website (also had one in 2003 and in 1999)

    government effort 5:
    radio announcements:
    nomination period, 2007 dc election 1, 2007 dc election 2

    government effort 6:
    posters, banners etc.
    hanging on streets, pedestrian bridges, even posted on taxis.
    (recently, I notice a VERY big billboard concerning the legco by-election appears in Victoria Park - may be some contrast is possible?)

    government effort 7:
    set up a Electoral Information Centre in Wanchai, which is something like a election museum with displays and exhibitions about elections. There is even a mock ballot station inside!

    government budgets on DC can be read here under the session "estimates".


    Other Ideas:

    - compare past DC elections' promotion efforts w/ this year's
    - discuss the use of celebrities/idols in election promotion

    - we should bear in mind that the Election Committee is promoting 2 things - the first is to encourage people to register as voters, the second is the actual election. Without the first promotion the second can't be successful.

    Interview Questions (for Academics):
    - do you think the government's promotional efforts are sufficient this year?
    - how do they compare with previous years?
    - what efforts should be continued and what improvements can be made?
    - are there fewer promotional efforts in areas with fewer seats (e.g. outlying islands)?
    - is there enough promotion to non-voters so that they can register and vote for the DC elections?
    - is there enough promotion to voters so that they are aware of the elections?
    - who play the most important role in incresing DC awareness - the govt, media or the candidates themselves?
    - can you comment can the use of celebrities (like Joey Yung, Do Do Cheng) in DC promotions?
    - are there any gov't policies that help promote the DC elections (e.g. financial policy saying that a certain amount of money must be put aside for promoting the DC elections)?
    -- are the policies useful?

    Questionaire Draft (for ordinary citizens):
    - do you think the governments promotional efforts are sufficient? if not, how can that be improved?
    - how did you become aware of the DC elections this year?
    potential options for respondents to tick:
    - family/friends
    - gov. ad on radio
    - gov. ad on TV
    - gov. ad on some mode of transportation (e.g. banners on bus, taxi)
    - DC website
    - another gov. website
    - from district councilors/candidates' campaigns/pamphlets
    - others
    - do you know where the ballot station in your district is? is it convenient for you?


    Our Contacts:

    Alison Lam
    Email: lamylim@hkusua.hku.hk
    MSN: lamylim@hkusua.hku.hk

    Samantha Wong (Sam)
    Email: samw@hku.hk
    MSN: samw_37@hotmail.com


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